Every Spartan™
in the News
Stories, features, and updates from the Every Spartan™ journey.
Every Spartan™ is more than an apparel brand. It is a growing story about inclusion, accessibility, Spartan pride, and the belief that everyone deserves to feel represented in green and white.
This page highlights media coverage, announcements, interviews, and meaningful moments connected to the Every Spartan™ mission.

OUR MISSION
Every Ability.
Every Moment.
Every Spartan.
Featured Stories
Media features and articles about Every Spartan™ will be shared here as they become available.
Check back often for updates, interviews, and coverage highlighting the people, purpose, and stories behind the brand.
The Drive With Jack

Mo Gerhardt talks Michigan State
https://www.spreaker.com/episode/mo-gerhardt-talks-michigan-state-athletics--72764862
Traverse City Record Eagle

Every Spartan: TC native Gerhardt starts own MSU apparel line
VoyageMichigan

Hidden Gems: Meet Matthew “Mo” Gerhardt of Every Spartan
https://voyagemichigan.com/interview/hidden-gems-meet-matthew-mo-gerhardt-of-every-spartan
MSUTODAY

Alumni launches Every Spartan, apparel line that includes adaptive wear
https://msutoday.msu.edu/news/2026/05/every-spartan-apparel
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Identifying a Moment That Moved You
Every Spartan™ designs begin with a moment — not a trend.
Moments may include:
- Historic achievements or milestones
- Pivotal events that shaped the Spartan community
- Stories of perseverance, leadership, or unity
- Traditions that define the MSU experience
Each moment is selected with care, ensuring it is appropriate, respectful, and aligned with core values.
Moments are chosen not for shock value or controversy, but for their ability to connect generations of Spartans through shared pride and memory.
A Founder’s Commitment
Every Spartan™ was founded by a lifelong Spartan, MSU alum, and business owner with a physical disability who understands — personally and professionally — the importance of inclusion.
This brand is not built from theory.
It’s built from lived experience.
It’s a commitment to ensuring that future generations of Spartans never have to ask whether apparel was designed with them in mind.
Because they already know the answer.



