EVERY SPARTAN™ Blog
February 10, 2026
Welcome to Every Spartan™
There are moments when an idea becomes something more.
Every Spartan™ began not as a product, but as a question: Who gets to feel like they belong in green and white?
For many of us, Spartan pride is tied to memories — walking campus, cheering from the stands, late nights with teammates or classmates, family traditions passed down over generations. Those moments are powerful. They connect us. And they shape who we are.
But too often, not everyone experiences that sense of belonging in the same way.
Every Spartan™ was created to help change that.
This brand exists to honor the people, moments, and values that define the Spartan community — with intention, respect, and accessibility at the center. We believe Spartan pride belongs to everyone, and that representation should feel natural, not performative. That belief guides everything we’re building.
Why You’re Not Seeing Products Yet
You may notice that apparel isn’t available today. That’s intentional.
Every Spartan™ is being built carefully — with licensing compliance, accessibility, and storytelling done the right way from the start. We’re taking the time to ensure that what we release reflects the standards of the community it represents.
This includes:
Designing traditional and adaptive apparel side by side
Building thoughtful partnerships and ambassador relationships
Ensuring accessibility is woven into design, not added as an afterthought
Creating a platform for stories that deserve to be told
We’re not interested in rushing to market. We’re interested in building something that lasts.
More Than Apparel
At its core, Every Spartan™ is about moments over mascots.
It’s about the shared experiences that connect Spartans across backgrounds, generations, and abilities. It’s about pride that feels inclusive, not exclusive. And it’s about honoring tradition while making space for growth.
As we move forward, this space will be used to share:
Updates on upcoming launches
Stories from within the Spartan community
Insights into how and why we design what we do
If you’ve signed up for updates, thank you. If you’re just discovering us, welcome.
This is just the beginning — and we’re glad you’re here.
Every Ability.
Every Moment.
Every Spartan.
—
Mo Gerhardt
COO, Every Spartan™
🌐 Visit: www.everyspartanapparel.com
A Founder’s Commitment
Every Spartan™ was founded by a lifelong Spartan, MSU alum, and business owner with a physical disability who understands — personally and professionally — the importance of inclusion.
This brand is not built from theory.
It’s built from lived experience.
It’s a commitment to ensuring that future generations of Spartans never have to ask whether apparel was designed with them in mind.
Because they already know the answer.
Join the EVERY SPARTAN™ Newsletter
By joining the EVERY SPARTAN™ Newsletter, you’ll receive early information about launches, limited releases, and behind-the-scenes updates as the brand grows. Founding members are the first to experience new collections and stories as they’re released.
If you believe that representation should never be optional — we invite you to be part of this from the beginning.
Unlike brands that separate accessibility into a niche category, Every Spartan™ believes traditional and adaptive apparel should be the standard. Our apparel is thoughtfully designed to balance function, comfort, and timeless style — without labels, barriers, or compromise.
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